For llamaedu, an education-focused tech startup, I created a set of original character designs to bring warmth, personality, and relatability to the brand. The goal was to design playful, expressive mascots that resonate with educators and help communicate llamaedu’s mission of making teaching simpler and more joyful. At the heart of the system is Edu—the curious, helpful llama—joined by supporting characters like Lana, each embodying different aspects of the educator experience. The visual style is clean, colorful, and adaptable across web, social media, and product UI. These characters now serve as friendly brand ambassadors, making the llamaedu experience feel more human and fun.